Cameron Mitchell

Cameron has worked in the entertainment industry for 25 years, initially in various regional operational roles across Australia, before joining Majid Al Futtaim Cinemas as CEO (VOX Cinemas) in January 2007. During his tenure as CEO VOX Cinemas, the company delighted over 200m guests, expanding the cinema circuit from 40 screens (1 country) to 650 screens (8 countries), with countless more screens in development. The company expanded into film production and distribution, producing Arabic titles to support the region, and distributed hundreds of films annually, partnering with the some of the world’s most creative film studios. VOX Cinemas led the development of cinemas across the MENA region, being proudly recognized by CinemaCon in 2017 with the Global Achievement in Exhibition, and more recently with re-establishing cinema across the Kingdom of Saudi Arabia. In September 2017, Cameron took on the additional responsibility of CEO of Majid Al Futtaim’s Leisure and Entertainment businesses, refining and evolving the Leisure portfolio (1 Waterpark, 2 Ski Slopes, 32 Family Entertainment Centres & 7 Bowling Centres) and launching Dreamscape in the Middle East. The company operates the world renowned Ski Dubai at the iconic Mall of the Emirates mall in Dubai (voted best indoor Ski Facility globally for 5 consecutive years) along with Ski Egypt in Mall of Egypt Cairo. The company additionally operated a large F&B business that supported the Cinema and Leisure businesses, whilst also developing and operating standalone Cafes and Restaurants, including Fast Casual and Dine In facilities. In 2019, Cameron was voted a 2019 Variety500 Honoree, an index of the 500 most influential business leaders shaping the global media industry. Cameron relocated to Australia’s Gold Coast in 2021, and aside from his CAA responsibilities, is a Director of Creative Content Australia, and consults on Cinema & Entertainment globally. was the National Film, Content and Programming Manager, gaining more industry knowledge and perspective from the independent landscape.